When a company contacts you through Fintrano, you might notice their logo appearing on the emails and live tracking pages they send you, alongside a green Verified by Fintrano badge.
But what does that actually mean, and why should you care?
Quite simply, it means we've checked that the company really is who they say they are.
It's not just a logo.
Fintrano allows companies to personalise the messages they send to their customers. This means that booking confirmations, appointment reminders, arrival notifications and live tracking pages can all carry the company's own name. It's a great way for businesses to look professional and give their customers a familiar, consistent experience.
But they can't display their logo in emails or the tracking page until we have verified them.
If they are unverified, the texts and emails we send on their behalf will be sent from 'Fintrano', not their company name.
How does verification work?
There are two steps before a company can display the Verified by Fintrano badge.
1. The company activates its branding.
A company subscribes to our branding pack, allowing it to use its own company name and logo across the emails, text messages and customer tracking pages sent through Fintrano.
2. We check it ourselves.
This is the important bit. Fintrano administrators manually check the branding against the organisation it claims to represent. It's not possible for somebody simply to upload a logo and start using it.
Fintrano administrators manually check the branding against the organisation it claims to represent
Only once we've completed our checks can that company display their logo and the Verified by Fintrano badge. At that point, texts and emails will be sent from the company name.
Why does this matter?
Imagine you're expecting someone from your local council to visit your home.
You receive a message confirming the appointment, followed by a link allowing you to see where the visitor is and how far away they are.
The message displays the council's logo, so it looks convincing. But how do you know that the person sending it really is visiting on behalf of the council? Without verification, a dishonest person could simply upload a council logo and try to make their messages look official.
With Fintrano that isn't possible. A company cannot simply upload another organisation's branding and start presenting itself as that organisation. Our team must first verify that the branding belongs to the organisation using it.
It's an extra layer of reassurance, helping to protect customers from impersonation and misleading communications.
Look for the green badge
Verified by Fintrano is your visual reassurance that the company branding has been checked and approved by our team.
If you see the green Verified by Fintrano badge alongside a company's logo on an email or tracking page, you can be confident that Fintrano has manually verified the organisation behind that branding.
And if you're a company that wants to deliver excellent customer comms with no additional effort, why not book a demo?
