Made4Pressure builds customer trust and repeat business with Fintrano

Made4Pressure is a professional exterior cleaning company operating across Oxfordshire, Heartfordshire and North West London. The business launched just before the COVID pandemic and has grown to include multiple operators providing pressure washing, gutter cleaning, roof moss removal, and other exterior cleaning services to homeowners across the region.

Ben, who founded the company, built Made4Pressure on the principle that exceptional customer service would set the businesses apart. With a background that taught him the importance of communication and making the right impression, Ben knew that every customer interaction mattered, from the first phone call to the final follow-up.

The challenge

Running a growing business with more than one operator across different regions presented Ben with a familiar problem. He needed to ensure consistent, professional communication with customers when the team was bouncing from job to job throughout peak season.

During busy periods, Made4Pressure could handle up to ten customers per week. Keeping customers informed about arrival times required constant manual effort, spending evenings sending out reminder texts, follow-up calls between jobs, and hoping that his team mate had remembered to contact his customers too.

This manual approach was time-consuming and prone to human error.

We used to use a system to help generate reviews, but the customer had to take lots of steps to get leave a review - so reviews were rare.

Ben was also spending £100 per month on Trustist, a review aggregation service that displayed customer feedback but didn't generate many reviews. They relied on handing customers leaflets with QR codes after jobs. Customers had to go through a multi step process, there were too many barriers in the way.

"We used a system to help generate reviews, but the customer had to take lots of steps to leave a review - so reviews were rare"

The solution

When Ben found Fintrano, his response was immediate enthusiasm. Fintrano offered everything he had been trying to achieve manually: automated customer notifications showing exactly when operators would arrive, live tracking, and automated review requests sent at the moment customers were happiest - right after job completion.

For Ben, Fintrano solved multiple problems at once.

It eliminated the need for manual reminder texts
It provided professional customer communication that enhanced Made4 Pressure's quality image
It automated the review collection process.

He could also cancel the £100 per month Trustist subscription and redirect that budget to Fintrano's per-job pricing.

The decision to use Fintrano was straightforward.

The results

The impact on Made4Pressure's business has been transformative, particularly in generating customer reviews and securing repeat business.

In the first month after implementing Fintrano, Made4Pressure received five Google reviews in just four weeks. More than they'd previously managed in months of manual requesting.

The automated follow-up system has proven equally valuable for building a reliable customer base. The reminders sent six weeks to eight months after jobs help to keep Made4Pressure top-of-mind when customers need seasonal services again.

Ben explains, "It keeps that repeat custom with our existing customers. And I'm not spending hundreds of pounds on advertising when my customers' word of mouth is our advertising"

It keeps that repeat custom with our existing customers. And I'm not spending hundreds of pounds on advertising when my customers' word of mouth is our advertising.

The platform has also integrated smoothly with Made4Pressure's existing tools, working alongside their Outlook calendars and customer management systems.

By automating customer communication and review collection while building a foundation for repeat business, Fintrano has helped Made4Pressure operate more professionally and grow more sustainably.