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This may be a western, but he sure ain't a cowboy

We shot this advert in the middle of 2024; around nine months ago! I am incredibly proud of it, but I promised myself that I wouldn't release it until we had a live product ready to go.

We launched in January 2025, but that was really a public beta, with our customers people I had been speaking to for many months. We ironed out a few bugs and by April the product was rock solid, so we turned on payment. Then last week, we made our first sale from someone previously unknown to us. They logged in, created a subscription, downloaded the app, imported their customers and essentially on-boarded themselves!

And that's when I decided to reward this milestone by releasing this advert and putting a decent budget behind it on YouTube and Facebook. Let me know what you think.

Photograph of Iain

About the author

Iain

Iain is a software developer with over 25 years in the industry. He runs Prominent Media, a software company based in Milton Keynes. Fintrano is his brainchild.